eArs

Year of foundation
2019
Type
Start-up Innovativa
Head Office
Milan
Industry
Arts and culture

Initiative

Social impact
About 33% of Italians are culturally inactive; many feel a sense of inadequacy in approaching the world of art, especially in the face of works of art that they do not understand. eArs was born from this observation, with the aim of making art accessible to an increasingly large audience, which includes blind people. Through the production of simple and captivating audio pills lasting 1 minute, the web-app intends to offer the visitor a valid compromise between the overabundance of information and the absence of minimum indications to support the understanding of the artistic work; all focusing on an innovative and non-didactic storytelling, capable of stimulating thought and creating closeness between the public and the artist's world. In fact, eArs is free for the end user and a smartphone and a pair of headphones are enough to listen to our audio, without the need to download any application to the mobile phone. eArs has followed 11 exhibitions, including one at the Michelangelo Pistoletto Foundation in Biella and has partnered with one of the main art fairs in Italy. Through audio products, the start-up intends to increase the number of sales of online cultural experiences with the social objective of increasing the number of people active in culture.