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Movieday

Year of foundation
2018
Type
Srl Start-up Innovativa
Head Office
Milano
Industry
Arts and culture

Initiative

Movieday is the first and only Italian “Sharing and On Demand Economy” platform applied to the film industry: it was born in 2014, initially as a Cooperative Company, and evolved in 2018 into an Innovative Start-up Srl. The platform allows the distribution of films in Italy, through a personalized sharing / on demand reservation and fruition service, which connects three strategic targets for the market: film owners (directors, producers and production companies), cinemas and audience.

By using a modern technologies and integrated software, Movieday intends to offer a possible solution to the growing criticalities faced by the film supply and demand side: about 98% of the films are not distributed every year; cinemas are often underutilized also due to an inadequate distribution system; audience – as an increasingly active user – is interested in a wider and more diversified offer capable of meeting their tastes.

In portfolio since: 2018
Investment: equity
Website: http://www.movieday.it/

Investment of Fondazione Social Venture
0.5 MLN/€
invested
Social impact
Movieday is aimed at: • Allowing access to the market for 98% of undistributed films - independent, and / or dealing with social and current affairs - through a network that includes about 250 cinemas including more than one hundred provincial cinemas • Promoting an active and participatory cinematographic fruition capable of involving also through events, subjects often excluded from the local cultural life: young people, over 60, not frequenters • Consolidating a sustainable business model - on the supply and demand side - capable of: - diversifying the choice and methods of use of the contents (available on other channels after the projection) - optimizing the management / promotion costs of the films, which will be shown on condition that - one week after the established date - the number of presales is sufficient to cover the required costs.