Movieday

Year of foundation
2018
Type
Srl Start-up Innovativa
Head Office
Milano
Industry
Arts and culture

Initiative

Investment of Fondazione Social Venture
0.5 MLN/€
invested
Social impact
Movieday is aimed at: • Allowing access to the market for 98% of undistributed films - independent, and / or dealing with social and current affairs - through a network that includes about 250 cinemas including more than one hundred provincial cinemas • Promoting an active and participatory cinematographic fruition capable of involving also through events, subjects often excluded from the local cultural life: young people, over 60, not frequenters • Consolidating a sustainable business model - on the supply and demand side - capable of: - diversifying the choice and methods of use of the contents (available on other channels after the projection) - optimizing the management / promotion costs of the films, which will be shown on condition that - one week after the established date - the number of presales is sufficient to cover the required costs.