Movieday
Year of foundation
2018
Type
Srl Start-up Innovativa
Head Office
Milano
Industry
Arts and culture
Initiative
Investment of Fondazione Social Venture
0.5 MLN/€
invested
Social impact
Movieday is aimed at:
• Allowing access to the market for 98% of undistributed films - independent, and / or dealing with social and current affairs - through a network that includes about 250 cinemas including more than one hundred provincial cinemas
• Promoting an active and participatory cinematographic fruition capable of involving also through events, subjects often excluded from the local cultural life: young people, over 60, not frequenters
• Consolidating a sustainable business model - on the supply and demand side - capable of:
- diversifying the choice and methods of use of the contents (available on other channels after the projection)
- optimizing the management / promotion costs of the films, which will be shown on condition that - one week after the established date - the number of presales is sufficient to cover the required costs.