eArs S.r.l. is a web-app targeted at visitors to art exhibitions that aims to bridge the gap between an overload of information and the absence of minimum indications to help the visitor understand the artwork, through the production of simple and smart audio podcasts that last 1 minute. The focus is on innovative and non-didactic storytelling, which is able to stimulate thought and create a closer relationship between the public and the artist’s world. eArs is free to the end user, who just needs a smartphone and a pair of headphones to listen to the audio, with no need to download or install an app.
Fondazione Social Venture Giordano Dell’Amore is a founding partner of eArs S.r.l., through the acquisition of 2% of the shares of the start-up, in line with an impact first investment approach.
The growth path of eArs supported by the Foundation through Get it!
In 2018 eArs participated in the Call For Impact of Get it! on Enhancement of Cultural and Environmental Heritage. Once inside the program, it stood out for the innovation and cultural impact of its business model; initially among the 106 candidate initiatives and, in the following phase, among the 15 that made it through to the Selection Day.
After achieving an incubation path at Filarete and mentorship under the guidance of Andrea Alessandri – both offered by the program – the start-up is among the first from Get It! to benefit from the investment of Social Venture Foundation Giordano Dell’Amore, the strategic and operational arm of the Cariplo Foundation in the field of impact investing, and promoter of the program in partnership with Cariplo Factory.