JoJolly has developed an innovative platform which promotes the use of occasional services in the Ho.Re.Ca. sector in a rapid, sustainable and transparent way, an area which is fast-expanding in the context of the current pandemic. JoJolly is a marketplace that aims to facilitate the matching up of demand and supply of personnel – even at the last-minute and at competitive costs – with the aim of streamlining bureaucracy, improving the quality of service, and tackling undeclared work and the resulting tax evasion. In its first year and a half of activity, JoJolly received requests from 425 employers and involved over 3,000 workers, the platform enabling over 7,500 services to be performed and facilitating the creation of 130 stable jobs. JoJolly is now supported by Fondazione Social Venture Giordano Dell’Amore, the strategic and operational arm of the Fondazione Cariplo in the field of impact investing – which has invested €102,500 in equity in the start-up.
The Ho.Re.Ca. sector is well-known as being characterized by significant volatility in the demand for workers. Bureaucracy and the seasonality of the sector lead many restaurateurs to search for temporary, low-cost personnel, often resorting to the use of undeclared labor. JoJolly’s goal is to positively affect this phenomenon by facilitating the demand for and regulation of occasional services. This is of benefit to the broad category of vulnerable people – students, unemployed young people, immigrants, single mothers and, in general, those on low incomes – who struggle to find more continuous or intermittent employment with adequate insurance and social security coverage. We are also convinced that an app such as JoJolly can facilitate the relaunch of the Ho.Re.Ca. sector in a sustainable way in the hoped-for post-pandemic recovery phase.
S.r.l. - Innovative Start-up
In portfolio since
Type of investment