Way Experience S.r.l. is a start-up born in 2019, which operates in the tourism and cultural sector with the aim of conceiving, implementing and disseminating digital projects for the public, through the use of augmented reality technology. The company’s mission is to innovate the traditional approach to museum visits in art cities, through the proposal of innovative “phygital” tours – physical and digital – which transform attractions into virtual journeys through time through art and history. The experiences offered by Way enhance the legacy of historical figures – such as musicians, writers, painters or scientists – by recreating the settings in which they lived through virtual reality and allowing the visitor to immerse themselves in their eras and works. Over the last few years, over 80,000 people have participated in the various experiences created: Inside Monet, You Are Leo, The R-evolution Park, You Are Darwin, Geronimo Stilton Live Experience – Viaggio nel Tempo and the most recent You Are Verdi, the walking tour that allows you to rediscover the places in the life and music of the famous composer.
Way Experience is now supported by Fondazione Social Venture Giordano Dell’Amore (or “FSVGDA”), which has invested €200,000 in equity in the company. The capital increase was carried out as part of the first edition of “Impact4Art“, an “impact” investment program to support the recovery of the Art and Culture sector, launched at the beginning of 2021 by FSVGDA in synergy with Fondazione Cariplo, and now in its second edition, which provides €1.9M for investments in cultural enterprises.